ABOUT INCOMEX
IncomeX® is a product of CreditVidya that helps lakhs of lenders to pre-approve their loan process and digitise income verification.
IncomeX® aims to facilitate business decisions for a larger group of individuals by predicting income using alternate data in real-time with high precision. It uses advanced AI-based algorithms for alternate data feature extraction that gives lenders more rich and actionable data.
This solves two major problems faced by lenders:
1. Low approval rates
2. Tedious user experience.
THE CONCEPT
The process started with a brainstorming session among the team members, for references, visual positioning, and research, soon I started producing a lot of rough sketches to start off with the iterative process.
We chose to incorporate a tick mark, into the logo to represent approvals, with the logo as a whole resembling an ‘X’, of the text - Income X. I bounced off some ideas with the marketing team and decided that giving rounded edges would help make the design seem more friendly, approachable and balanced.
IncomeX® logo is designed according to the Golden Ratio Principle. The ratio was used to create pleasing, natural looking compositions of the logo. It helped expedite the sketching process and laid the groundwork for some great design variants.
COLOR PALETTE
We chose blue as the primary color for the logo as it convey reliability and trustworthiness, key considerations for our clients in the banking and NBFC space.
We decided to play around with the opacity level and darker shades applied to layer of the logos using the Golden Ratio Principle that would help certain elements such as the tick mark for approvals stand out from the overall design.
The logo is created in 3 colors variants - blue, white and black.
DESIGN VARIANTS
The final design variants of the logo had to be compatible across all kinds of collateral, applications and web interfaces that would be developed for the product.
We decided to create a set of visual guidelines and examples of how the logo could be used across different kinds of use cases
IncomeX® Logo is registered under Trademark Class 36 on 3rd Oct 2019, with an
The IncomeX® Logo is designed and animated by myself, Let's connect in LinkedIn and also written with the inputs from Dhisti Desai and Antony Dinu
